A manufacturer site that had stood still since 2016

They make horticultural LED fixtures. The range kept growing; the website did not. Every specification lived inside a downloadable catalogue, and changing anything meant calling someone outside the company. Product pages through to an admin console, all rebuilt. The owner now edits the site himself.

Horticultural LEDSector

11Product pages

Korean · EnglishLanguages

IncludedAdmin console

4 weeksBuild time

The company name and logo are blurred. The site has not formally launched, so the name on screen is a placeholder.

Before / After

Same company, same products

The old site sat on a shopping-cart platform built in 2016. It broke on mobile, and finding a product took three menu clicks.

Before — Built 2016. No product and no specification on the first screen.

After — The range and the crops it suits are visible straight away.

01 · Product pages

Specifications came out of the catalogue and onto the page

What this company sells is not a lamp. It is light output. And every one of those numbers was locked inside a downloadable file. A buyer has to be able to compare before opening anything, and a search engine has to be able to read the figures at all. So they were rebuilt as tables.

**Product finder**Pick by application and growing environment first, then look at models.

**Spectral chart**Wavelength distribution drawn in the page, not pasted in as a picture.

**PPFD comparison**Light output by distance, models side by side.

This is the ground you win on when a buyer opens two suppliers at once. Specifications written as text get found. Specifications inside a file do not.

02 · Admin console

Nobody has to call a developer any more

The rebuild was only half of it. Publishing a single news item used to mean contacting someone outside the company. calling someone outside the company. So an admin console and a written guide were built alongside it. Written for someone who does not spend their day in front of a computer.

Admin console — News, installations and products — add them, reorder them, hide them. Save and it is live.

**Edit screen**Drag a photograph in and it uploads. Nobody sees any code.

**Written guide**Written for someone opening the console for the first time.

The admin console is an add-on (+$900). Plenty of owners would rather send one email than log in, so it is priced separately.

03 · Enquiries

Enquiries now arrive in a state you can answer

Enquiries used to arrive with a name and a phone number and nothing else. Which means ringing back and asking everything from scratch. The form now collects what a lighting design actually needs up front: crop, growing method, floor area and canopy height.

Quote form — **What the buyer sees**It asks only what you would have had to ask anyway. Too many fields and nobody fills it in.

The email it sends — **What arrives in the office**Laid out so you can ring back and reply immediately.

The first reply can carry numbers instead of questions. That takes a round trip out of every quote.

04 · Everything else

What the company had earned came out of the archive too

Certificates, installations and press coverage were buried inside a message board. This is the material a first-time buyer uses to decide whether you are worth trusting. All of it now sits two clicks from the first screen.

Crop pages — **By crop**Strawberries and tomatoes do not want the same light.

**News**Posted in-house. A recent date is a signal in itself.

11Product pages

2 languagesKorean · English

0calls out for edits

4 weeksStart to launch

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